Acquire Marketing Cash For Your Book By Obtaining Corporate Sponsors

When my first book “More Leads” was published I knew my marketing goals exceeded my marketing budget. As a result I designed a win/win corporate sponsorship program which ended up financing my immediate marketing goals for the book. The program, marketed with pictures of my book cover on all literature, looked like this:

“MORE LEADS” PROMOTIONAL TOUR SPONSORS 

Peter Biadasz will announce your company to many potential customers at seminars, book -signings, and other public and private appearances!!!

Benefits of sponsorship include:

• Peter announcing your company from the podium at tour appearances,
• Your company recognized on tour and event related promotional material,
• No competitive sponsors for your market areas,
• 30 minute complimentary network training session for each sponsoring company,
• Home page recognition and link to your website from my websites (I listed the website involved).

A free copy of the book was given to all sponsors.

Because “More Leads” discusses business networking I first contacted business owners in my network who were committed to networking to grow their business. The program was very successful and helped me accomplish many goals.

To create your corporate sponsorship program, partnership with companies for whom you share the same target market. This helps both of you to build your businesses by adding value, you and the content of your book, to the product/service offerings.

You are giving to your sponsor promotional consideration to an audience which knows and trusts you. Your sponsor in return is giving you added credibility, funding, promotion, products/services, and maybe even space on their website. Your sponsor has the benefit of reaching their audience through you.

Other benefits you may acquire through sponsorships include:

·       Exposure to your sponsors e-mail databases

·         Featured in print media with your sponsors

·         Additional press releases by sponsors

·         Invitations to speak at events/meetings

·         Arrangement of media appearances

·         Referrals to other corporate partners

·         Consultant opportunities

·         Anything else you and your sponsor agree too

Your sponsors are already selling to your customers, now is the time to partner with them. Begin by making a list of your target markets and where they spend their money and time. The list of who they spend their money and time with is now your list of potential sponsors.  

For 3 informative and brief videos on obtaining corporate sponsorships by Brendon Burchard feel free to go to:

http://www.lifesgoldenticket.com/cmd.php?af=685350

Begin to obtain your book’s corporate sponsors today, first local, then regional and finally national! Now is the time to take your book marketing efforts to the next level. Thanks to sponsors lack of resources is officially no longer an excuse to not market your book.

Peter Biadasz, author of such book as Write Your First Book, 2^nd Edition (available at http://www.amazon.com/Write-Your-First-Book-Edition/dp/193782974X/ref=sr_1_1?ie=UTF8&qid=1403411149&sr=8-1&keywords=write%2C+peter+biadasz),  More Leads and Increase Your Sales And Lower Your Golf Score, is President of Total Publishing And Media. To discuss with Peter publishing or marketing your book idea, or to inquire about having Peter speak to your organization or meeting, feel free to contact him at Peter@TotalPublishingAndMedia.com

Copyright 2011 Peter Biadasz