As we all work to achieve the next level of success, it is nice to know the team we want to surround ourselves with. The best place to start is in defining the team members and their roles.
The Publisher is involved the process of production and dissemination of information available for public view, such as your book. We give worldwide distribution so people you never meet will have the opportunity to buy your book.
A publicist is a person whose job is to generate and manage publicity for you and your book. In the world of celebrities, unlike agents or managers, publicists typically take a monthly fee for serving a client (whereas agents and managers tend to take a percentage of their client's gross income). Publicists can be at local, regional or national level. They can also have special expertise in areas such as entertainment or literary publicity.
One of the publicist's main functions is to generate press coverage on behalf of clients and to serve as the bridge between clients, their public and media outlets. A publicist writes press releases, manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist. Some publicists specialize in representing 'ordinary' members of the public to procure the maximum possible fee for stories they wish to sell to newspapers, television stations and magazines.
One of the publicist's main functions is to generate press coverage on behalf of clients and to serve as the bridge between clients, their public and media outlets. A publicist writes press releases, manages campaigns and performs other public relations functions. It usually takes many years to develop the media contacts, experience and relationships necessary to be an effective publicist. Some publicists specialize in representing 'ordinary' members of the public to procure the maximum possible fee for stories they wish to sell to newspapers, television stations and magazines.
Publicity is the deliberate attempt to manage the public perception of a subject, such as you and your book. Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision.
A press agent is a professional publicist who acts on behalf of his or her client on all matters involving public relations. Press agents are typically employed by public personalities and organizations such as performers and businesses. A press agent will provide information to the media such as upcoming public events, interview opportunities, and promotional dates, and will work with the media in getting in touch with an appropriate client or resource. Press agents are occasionally required to act as "spin doctors" –- to put into the best light their clients' public actions. While press agents have traditionally worked with newspapers and television, they must also be conversant with newer media forms such as blogs and podcasts.
An agent is one who negotiates on behalf of the principal or bring him and third parties into contractual relationship.
A Business Manager in all business areas and organizational activities acts in getting people together to accomplish desired goals and objectives efficiently and effectively. Management comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal. Resourcing encompasses the deployment and manipulation of human resources, financial resources, technological resources, and natural resources. A Business Manager is a person who manages the work of others in order to run a business efficiently and make a large profit
While your initial relationship with Total Publishing And Media is for the purpose of publishing your book and providing some marketing, the company does provide other services mentioned in this post. Feel free to visit http://www.totalpublishingandmedia.com/ to review some of our marketing/publicity services or contact me at your convenience so we can customize a package to serve your needs and budget.
Thanks to Wikipedia for some of the information within this post.
Peter Biadasz, author of such book as Write Your First Book, 2nd Edition (available at http://www.amazon.com/Write-Your-First-Book-Edition/dp/193782974X/ref=sr_1_1?ie=UTF8&qid=1403411149&sr=8-1&keywords=write%2C+peter+biadasz), More Leads and Increase Your Sales And Lower Your Golf Score, is President of Total Publishing And Media. To discuss with Peter publishing or marketing your book idea, or to inquire about having Peter speak to your organization or meeting, feel free to contact him at Peter@TotalPublishingAndMedia.com
Peter Biadasz, author of such book as Write Your First Book, 2nd Edition (available at http://www.amazon.com/Write-Your-First-Book-Edition/dp/193782974X/ref=sr_1_1?ie=UTF8&qid=1403411149&sr=8-1&keywords=write%2C+peter+biadasz), More Leads and Increase Your Sales And Lower Your Golf Score, is President of Total Publishing And Media. To discuss with Peter publishing or marketing your book idea, or to inquire about having Peter speak to your organization or meeting, feel free to contact him at Peter@TotalPublishingAndMedia.com
Copyright 2010 Peter Biadasz
